Action Lab 2050 begins its journey on Women’s Health and Hygiene
Newsdesk :: In India only 36% (121 million) women and girls use sanitary napkins, out of the 336 million menstruating women, i.e as per the 4th National Family Health Survey (NFHS-4) 2015-2016 estimates. Not only that as per survey reports says that 71% of girls in India having no knowledge of menstruation before their first period. Moreover, there is a significant divide in the use of products between rural and urban areas

Action Lab 2050 (AL50), a social enterprise born out of a vision to make a difference to women aims to create an environment in which every woman and girl can exercise her human rights and live up to her full potential. With its technical knowhow & operational capabilities, AL50 strives to scout, funnel & build a set of capable stakeholders in the eco-system for the broader motive of creating a conducive environment for every woman to realize her true worth. AL50 was launched through a virtual conference in the presence of Chief Guest Ms. Aprajita Sarangi, Member of Parliament, Bhubaneswarand several other eminent speakers that included Mr.Basanta Kumar, Country Director, Project Concern International, Ms. Sneha Mishra, Secretary, Aaina, MsNeelima Pandey, Director- Program Design, District Transformation Program (DTP), Ms. Lalita Bhattacharjee, FAO, Dr. M.G.Ragunathan, Principal, Guru Nanak College & Members of the Executive Committee of The Indian Science Congress Association (ISCA), Govt of India. Mr. Aaquib Hussain, Co-Founder, Ms. Ruby Ray, CEO & Director and Mr. Srustijeet Mishra, Co-Founder & Director, were present to represent Action Lab 2050.
Speaking on the occasion, Ms. Ruby Ray, CEO & Director, Action Lab 2050 added, “India with its myriad cultures needs an immediate single platform solution and discourse on menstrual and maternal health. Period shaming must end to empower our women and girls especially living under poverty. In our country only 36% of women use sanitary pads and 70 per cent of all reproductive diseases are caused by poor menstrual hygiene. The COVID-19 pandemic has further exacerbated menstrual hygiene particularly among the poorest communities affected by multiple deprivations. These issues encouraged us to form Action Lab 2050 where we address the lack of education on the issue, persisting taboos and stigma, overcome limited access to reusable bio-degradable hygienic menstrual products through first-of-its-kind eCommerce platform and work in tandem with UNDP Sustainable Development Goalsalso advocate for proper sanitation in schools with Ministry of Health, Government of India”.

AL50 hopes to create a library of best practices, technological, social and innovations that would create disruptions in the system. AL50 aims to be the ideal platform for recognizing & rewarding stalwarts in respective fields in the eco-system and more importantly curate and create a sustainable eco system in the society where not only menstrual hygiene systems in all its aspects from the product usage, availability, disposal and knowledge, become a part of the fundamental rights but the taboos and superstitions associated with menstruation becomes a thing of the distant past.
Poor menstrual health and hygiene not only impacts the reproductive health of women but also causes stress, anxiety and reduced participation in education, work and community life. Menstruation is intrinsically related to human dignity – when people cannot access safe bathing facilities and safe and effective means of managing their menstrual hygiene, they are not able to manage their menstruation with dignity. Action Lab 2050 intends to align itself with Sustainable Development Goals (SDGs) of the UNto focus on improving equity to meet the needs of women, children, and disadvantaged populations so that “no one is left behind”.
Ms Neelima Pandey, Director- Program Design, District Transformation Program (DTP), further added, “I would like to congratulate the Action Lab 2050 team for bringing such critical contributions to the space of menstrual poverty. It was heartening to listen to the speakers advocating it to be recognized as a separate right for women. We at Piramal Foundation are a learner in this space and for us the only way to be of impact and service to our girls is to collaborate with experts and scale the impact.”