BE, Mumbai: From the house of Godrej Consumer Products Ltd BBLUNT, India’s premium hair care and styling brand, has roped in actress Jennifer Winget to be the face of their all-new, bold, fashion shade, Cherry Red – an extension to their at-home crème hair colour range, Salon Secret.
Jennifer Winget is one of the most versatile and experimental actresses, making her the perfect fit for BBLUNT, a brand synonymous with individuality and cutting-edge style. The new Salon Secret Cherry Red fashion shade is all about feeling empowered, confident and making a bold comeback after a long and boring lockdown, and Jennifer Winget sure seems to effortlessly embody that bold return with red.
The range is developed by the experts at BBLUNT and was created especially to compliment Indian skin tones, hair textures and the weather. What’s unique to it is that it’s the first-of-its-kind, 3-part formula (v/s the regular 2-part formula) that comes with a colourant, developer and the BBLUNT salon secret ingredient – Shine-Tonic enriched with silk proteins. This revolutionary addition, when added to the creamy colourant and developer locks in the moisture and boosts the richness of the colour giving it the ultimate salon-like high shine – one that your regular at-home hair colour had been missing for so long. It also contains no ammonia!The Cherry Red fashion shade additionally comes enriched with super fruit extracts like Apple, Kiwi and Strawberry which protects your hair as you colour it and leaves it smelling fresh.
Thomas Dawes, BBLUNT Business Head, said, “Consumers are becoming more demanding from their hair products. They want natural ingredients blended with the latest in science, and they want to know their products will work on their hair type, water and weather. They want it all – and so they should!
From our salons we picked up on the growing consumer demand for vibrant red tones – we think that as people come out of lockdown they want to have some fun and express themselves! Taking a cue from these insights, we launched the new, bold and vibrant BBLUNT Salon Secret Cherry Red Fashion Shade and packed the Super-Fruit extracts of Apple, Kiwi & Strawberry and the salon secret ingredient- Shine Toni.”
Speaking on this collaboration actress Jennifer Winget said, “When you think of BBLUNT, you think of trend setting styles, a legacy of 25+ years working with Indian hair on their salon floors, on film sets and on the runway, and then of course, an entire range backed by expertise. How can one NOT be thrilled to be part of the BBLUNT family!? And to be the face their all-new fashion shade, Cherry Red; I am over-the-moon excited! This colour transformation is my way of beating the boredom that came with the lockdown and I can’t believe I did it all by myself. It is a proud accomplishment, indeed. I love colouring my hair, but always feared the damage, but with experts on your side, damage is no longer a concern. I am thoroughly loving the vibrant colour and I am definitely basking in the shine. I strongly encourage everyone to express themselves through their hair – Go bold, Go Cherry!”
With this announcement and digital film, BBLUNT and Jennifer aim to communicate the convenience of indulging in a salon-quality transformation, at home! The new Cherry Red shade is priced at Rs. 199 and is available across modern trade and premium beauty retail outlets and all leading e-commerce platforms like Nykaa, Amazon, Flipkart and Purplle. In their continuing initiative to create new standards in Indian hairstyling, the brand introduced India’s first integrated hair care and styling range in association with Godrej Consumer Products in 2014. The range was carefully curated to cater to Indian hair, weather and water and comprises of hair-specific daily care through shampoos and conditioners, styling and colour products to give you salon-like expertise in the comfort of your home.
