Bengal Editor, Kolkata: Now our Indian consumers shoppers wouldn’t be confused buying branded clothes which certain brands following the UK size while others following the USA size. The INDIA SIZE will be apt for the body frames for the people of India as they vary from their counterparts in the UK and the US. Henceforth the Indian consumer would not need to compromise on the fit of the shirt or a pant or any other clothing artifact while buying the branded clothes.
The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better. The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65+ years of age, while the second phase will map sizes for children. The entire scanning process will take around 15 minutes per scan.
The INDIAsize multicity sizing survey using non-contact human safe 3D body scanning technology will enable India to come up with standard body size for Indian population. To achieve the target to cover more than 25000 (Twenty-Five Thousand) people in the age group of 15- 65 years in six different cities located in six regions of India, 3D body scanning technology has been in Kolkata and is currently at NIFT & Titly banquet in 81 A, Ballygunge Pl, Ballygunge Place, Ballygunge, Kolkata, West Bengal 700019.
Noopur Anand, PI, INDIAsize said, “Since June2021, INDIAsize have completed scanning over 24,000 people pan-India and have entered the last leg of our most comprehensive collection of data with the support of the Design Smith Pvt. Ltd and industry consortium CMAI. The target is to cover more than 25000 (Twenty-Five Thousand) people in the age group of 15- 65 years in six different cities located in six regions of India. Data collection has already been completed in New Delhi (North India ), Mumbai (West India), Chennai (South India), Hyderabad (Centre India) and is currently in Kolkata (East India) and will be followed by last stop Shillong (North-East). India having its own size chart is rapidly becoming a reality from a dream and finally the Indian consumers will be able to buy clothes which are made for them by the data collected from them and hence will fit them better”.
There won’t be any anomaly experienced by customers anymore as India is poised to come out with its own size chart – INDIA SIZE that will usher in a drastic change in the Indian Garment industry. To counter this problem at the grass-root level, National Institute of Fashion Technology (NIFT), under the aegis of the Ministry of Textiles, Govt. of India has initiated a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population.
Now that the Southern leg is complete, after having completed the sizing process in New Delhi, Mumbai, Chennai and Hyderabad, it is being carried out with full steam now in Kolkata at the NIFT campus and Titly banquet.
